Paranormal Activity 3 is a 2011 American supernatural horror film, directed by Henry Joost and Ariel Schulman. It is the third film of the Paranormal Activity series and serves as a prequel, set 18 years prior to the events of the first two films. It was released in theaters on October 21, 2011.[4]
The film broke financial records upon release, setting a new record
for a midnight opening for a horror film ($8 million), the best opening
day for a horror film in the United States ($26.2 million), the highest
opening for any film in October, highest opening for a film in the fall
(September–October), and setting a record opening for the franchise
($52.6 million).
Plot
In 2005, Katie delivers a box of old videotapes to her pregnant
sister, Kristi, and her husband, Daniel. A year later, Kristi and
Daniel's house is seemingly ransacked and the tapes are missing.
In 1988, a young Katie and Kristi live with their mother, Julie, and
her boyfriend, Dennis; Kristi begins interacting with an invisible
friend named Toby. Dennis notices that since Kristi's friend appeared,
strange things have been happening in the house. Dennis and Julie try to
make a sex tape, but are interrupted by an earthquake.
While they look for the girls, the camera shows dust fall from the
ceiling and land onto an invisible figure in the room. The figure then
moves and the dust falls to the floor.
While reviewing the footage, Dennis notices the strange incident. He
invites his friend Randy over to view the footage, who suggests that
Dennis place cameras throughout the house to capture any other
incidents. That night in the girls' bedroom, Kristi wakes up and begins
talking to someone off-camera before going back to bed. When Dennis
questions her the following day, Kristi tells him it was Toby. After
more disturbing nights and strange occurrences, Dennis discovers a
strange symbol in the girls' closet. He finds the same symbol on a
picture of women in a book about demonology. Dennis explains to Julie that the symbol belonged to a witches' coven that brainwashed girls of child-bearing age into having sons, and then force them to forget. Julie dismisses his claim.
When Kristi falls ill, Julie and Dennis take her to the hospital. Katie is left with Randy, and she asks him to play Bloody Mary
with her. They go into the girls' bathroom and say "Bloody Mary" three
times and turn off the light. When nothing happens, Katie insists they
try again. Randy is stricken with pain and the lights reveal a large
scratch up the side of his body. They try to leave the bathroom but a
black figure moves past the door. When Randy tries to leave a second
time, furniture is violently thrown around. After Julie and Dennis
return, Randy leaves in a rush.
The invisible demon terrorizes Katie and Kristi, harming Katie and
later dragging her into a closet in the girls' bedroom until Kristi
agrees to do what it asks. The next day, Kristi asks her mother to take
them to her grandmother Lois's home, but she refuses. After Julie
encounters frightening activity herself, she agrees to go to Lois's
home. Dennis sets up another camera in the new bedroom. At 1am, they are
awoken by the sound of a car outside. After hearing more disturbances,
Julie goes to investigate. When she fails to return, Dennis goes to look
for her. In the background, the camera captures a shadowy female
figure. When Dennis returns and picks up the camera, the figure is gone.
He heads out of the room and calls for Julie and the girls but there
is no answer. Downstairs, Dennis notices a human silhouette behind a
curtain. When he pulls back the curtain, nothing is present, but the
room he enters has strange imagery on the walls, including the symbol
from the girls' room, which had been concealed beneath framed paintings.
Noticing that the backdoor is open, Dennis goes outside to investigate.
In the garage, he discovers Lois and several other women, all dressed
in black. He flees back to the house, with the women in slow pursuit. In
the house, he finds Julie at the top of the stairs. As he approaches,
he sees that she is levitating unconscious above the floor. Her body is
thrown at Dennis, knocking him down the stairs. He gets up and sees
Kristi, and then retreats with her into a closet. The demon growls and
bangs on the door but eventually leaves.
Dennis and Kristi leave the closet. As they walk through the kitchen,
Dennis sees women outside in the garden, circling around a bonfire. As
they move into the next room, they find Katie crying by Julie's body. He
approaches Katie from behind, and places his hand on her shoulder.
Katie turns and unleashes a demonic scream that throws him to the other
side of the room, injuring his leg. Katie runs away. Dennis tries to
crawl toward Julie's body but Lois walks in front of him. As Lois looks
down to him, Dennis's body is suddenly and violently contorted, snapping
backwards and killing him. Katie goes to Lois, who beckons to Kristi.
As they head upstairs, Kristi calls to Toby. There is the sound of
movement and a monstrous growl as the footage stops recording.
Cast
- Chris Smith as Dennis
- Lauren Bittner as Julie
- Chloe Csengery as Katie
- Katie Featherston as Adult Katie
- Jessica Tyler Brown as Kristi
- Sprague Grayden as Adult Kristi
- Hallie Foote as Grandma Lois
- Dustin Ingram as Randy Rosen
- Johanna Braddy as Lisa
- Brian Boland as Daniel
Production
Production on the film began in June 2011.[citation needed] The film was directed by Henry Joost and Ariel Schulman (who both directed the documentary Catfish).[5] Jason Blum, Steven Schneider and Oren Peli produced, along with Akiva Goldsman serving as executive producer. With a script written by Christopher B. Landon, the prequel was released on October 21, 2011.[6]
Once again using unique social media strategy after the success of the first two films, Paranormal Activity 3 created the "Tweet Your Scream" campaign on Twitter in preparation for the release.[7]
Reception
The film has received a generally positive reception from critics. Review aggregator Rotten Tomatoes
reports that 67% of 102 critics have given the film a positive review,
with a rating average of 5.9 out of 10. The website's consensus is,
"While the jolts and thrills are undeniably subject to the diminishing
returns that plague most horror sequels, Paranormal Activity 3 is a surprisingly spine-tingling treat."[8] Metacritic,
which assigns a weighted average score out of 100 to reviews from
mainstream critics, gives the film a score of 59 based on 25 reviews.[9] CinemaScore polls reported that the average grade moviegoers gave the film was a "C+" on an A+ to F scale.[10] Conversely, Roger Ebert
gave the film a single star out of four, stating that "the appeal has
worn threadbare", but predicting that the film will fare well in the box
office nevertheless.[11]
Box office
The film performed even better than its predecessor,
grossing $8 million from midnight showings, setting yet another record
for a horror film. Its total Friday gross was an estimated $26.2
million, which was the best opening day gross for a 2011 film since Harry Potter and the Deathly Hallows – Part 2 in July.[12] Bringing its total to $52.6 million, it set a new record for the franchise, a horror film (Paranormal Activity 2, $40.6 million), a film released in October and for any film released in the fall (Jackass 3D, $50.3 million).[13][14][15] Paranormal Activity 3
grossed $104,028,807 in the United States and Canada, with $101,675,011
in other countries bringing a worldwide total of $205,703,818[3] and making it the highest grossing film in the 'Paranormal Activity' series.
Home media
Paranormal Activity 3 was released on DVD/Blu-ray and video on demand/pay-per-view
on January 24, 2012, and includes an unrated director's cut, lost
tapes, theatrical version, and digital copy. A one disc theatrical
version of the movie was released on DVD on February 14, 2012.
Sequel
In January 2012, Paramount announced there will be a fourth film in
the franchise, said to be released on October 19, 2012. It will be
directed by Henry Joost and Ariel Schulman, the directors of the third film.
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